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Raising the Bar with Alli and Michael

Apr 19, 2019

Chris Williams is the founder and CEO of, a digital-first studio that creates global franchises from the YouTube stars and characters loved by Generation Alpha (kids born in 2011-2025). Chris stops by the studio to talk to Alli and Michael about "kidfluencers," monetizing an online audience, and the future of kids' entertainment. Launched in 2017, has raised $21 million in funding to develop and launch children’s media brands and spin-off content into books, merchandise, live events and shows for streaming services like Hulu and Amazon.
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