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Raising the Bar with Alli and Michael


Jun 7, 2019

Jaime Schmidt, founder of Schmidt’s Naturals, created her award-winning natural deodorant when she was pregnant and concerned about the widespread use of unnatural ingredients in deodorant. So she created a better alternative for herself and others. From farmers' market tables, her products—which came to include soaps and toothpaste—stormed the shelves of CVS, Walmart, Costco, and Whole Foods. By 2017, when Schmidt sold her company to Unilever for an undisclosed amount, Schmidt's Naturals was in more than 14,000 stores in over 30 countries, with year-over-year growth of 300 percent. Alli and Michael caught up with Jaime to find out how she turned her hobby into a global company, and why she’s now now investing in fellow entrepreneurs. Keep up with Jaime at @jaimeschmidt22, @schmidtsnaturals, and @colorinvests. And don't forget to follow @alliwebb for #BTS of Raising The Bar and subscribe and rate us!