Aug 9, 2019
It Cosmetics has been a true disruptor in the cosmetics
industry since its launch in 2008. After years of hustling on QVC
and landing shelf space in Sephora and Ulta, founder Jamie Kern
Lima sold her problem-solving makeup line of 300 products to
L'Oreal for a reported $1.2 billion in 2016 and stayed on as CEO,
making her the first female CEO in L'Oreal's 108-year-history.
Jamie sat down with Michael and Alli to reveal how she started
testing makeup to help cover up her rosacea, investing in women-led
businesses, and the origins of Drybar and It Cosmetic's
collaboration, the Lash Blowout Mascara. Keep up with Jamie at
itcosmetics.com and @jamiekernlima.
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