Mar 29, 2019
Emily Schuman has built a thriving lifestyle company on the
coattails of Cupcakes and Cashmere, a website she created just 10
years ago. As an OG fashion blogger, she walks Alli and
Michael through her career's trajectory, from making the tough
decision between staying at AOL or diving headfirst into her
burgeoning blog (spoiler alert: she took the risk) to eventually
licensing products and launching an e-commerce platform. She maps
out the do's and don'ts of building a personal brand and how to
lean on social media, properly.
Check out more of Emily at: