Nov 1, 2019
Sugar Paper, Los Angeles's premier goods shop and
custom letterpress stationery company, was born in 2003 when
college pals Chelsea Shukov and Jamie Grobecker started designing
custom letterpress cards after graduation as a hobby. Now, Sugar
Paper is carried in 1,500+ shops around the world and has
storefronts in Brentwood, Newport Beach, and Marin. With a
commitment to bespoke, local, and hand-made pieces, the Sugar Paper
brand has won over celebrities from Reese Witherspoon to Zac Efron
and earned them partnerships with brands like Target, J. Crew,
and Goop. Chelsea and Jamie stopped by to tell Alli and Michael why
handwritten notes are still thriving in the digital age, how their
business is like a marriage, and what's next for the ever-growing
stationery company. Keep up with Chelsea and Jamie
at @sugarpaperla and sugarpaper.com, and
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