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Raising the Bar with Alli and Adrian


Jan 29, 2021

Ariel Kaye joins us today to discuss how she turned a creative hobby into Parachute – a multi-million dollar blissful bedding brand. 

Aside from creating the world's most ‘instagrammable’ interiors, Ariel has spent the last six years carefully cultivating a small and mighty team with thriving community culture. We discuss the uphill battles to getting a business off the ground, growing pains, staff onboarding approaches, and the brand’s exciting vision for the future. 



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Raising the Bar with Alli and Adrian is a production of Crate Media