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Raising the Bar with Alli and Michael

Sep 27, 2019

For years, Cassie Hughes and Gabrey Means were rivals in the cutthroat world of corporate publicity campaigns, trying to outdo each other with store launches, press events, and stunts, all before experiential marketing was barely a standard marketing practice. The competition ended one day over a bottle of wine, as Cassie and Gabrey realized they could build the agency they longed for but never found. Since starting Grow in 2001, Gabrey and Cassie have built Grow from a two-person consultancy into an award-winning agency that counts Google, Target, Sephora, Levi’s, Nike, and more as clients. The two marketing whizzes sat down with Michael and Alli to talk about what makes their strategies unique, how to execute an experiential event, and why brands are engaging in the culture more than ever before. Learn more at, and don't forget to follow @alliwebb for #BTS of Raising The Bar and subscribe and rate us!