Sep 27, 2019
For years, Cassie Hughes and Gabrey Means were rivals in the
cutthroat world of corporate publicity campaigns, trying to outdo
each other with store launches, press events, and stunts, all
before experiential marketing was barely a standard marketing
practice. The competition ended one day over a bottle of wine, as
Cassie and Gabrey realized they could build the agency they longed
for but never found. Since starting Grow in 2001, Gabrey and
Cassie have built Grow from a two-person consultancy into an
award-winning agency that counts Google, Target, Sephora, Levi’s,
Nike, and more as clients. The two marketing whizzes sat down with
Michael and Alli to talk about what makes their strategies unique,
how to execute an experiential event, and why brands are engaging
in the culture more than ever before. Learn more at grow-marketing.com, and don't
forget to follow @alliwebb for #BTS of Raising The Bar
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